1
00:00:10,400 --> 00:00:12,500
The project was going to take six months.

2
00:00:12,850 --> 00:00:17,552
Not because the work took six months.
Because the plan not to fail did.

3
00:00:19,802 --> 00:00:23,249
You left, and spent six years deleting
other people's overhead.

4
00:00:26,699 --> 00:00:30,471
Your words. Automate, automate, automate.
Remove all the friction.

5
00:00:31,621 --> 00:00:33,304
There was one place you couldn't.

6
00:00:35,754 --> 00:00:37,854
Building a company is like being at a bar.

7
00:00:38,204 --> 00:00:43,091
The more people come in, the harder it
gets to move one order from the back of
the room to the bartender.

8
00:00:43,441 --> 00:00:44,520
And back.

9
00:00:45,370 --> 00:00:48,585
So you need people in the middle who can
repeat the same message.

10
00:00:50,435 --> 00:00:51,746
You hired the middle.

11
00:00:52,196 --> 00:00:55,829
Three quarters of negative EBITDA. Six to
come out of it.

12
00:00:58,079 --> 00:01:01,572
Toil is work with unnecessary overhead to
accomplish a task.

13
00:01:04,022 --> 00:01:07,795
The middle is toil. It is the only toil
you never got to delete.

14
00:01:09,845 --> 00:01:14,964
Detection, diagnosis and coordination eat
the clock. The fix almost never does.

15
00:01:17,014 --> 00:01:19,672
In a company, the work is the smallest
slice too.

16
00:01:22,122 --> 00:01:23,433
I am the General.

17
00:01:24,683 --> 00:01:30,080
You give me an objective in one sentence.
I break it into workstreams and hand them
to departments.

18
00:01:31,030 --> 00:01:36,382
Then I do the work. The research, the
drafts, the browser, the meetings, the
follow up.

19
00:01:39,632 --> 00:01:41,593
Here is the number that matters more.

20
00:01:43,043 --> 00:01:47,279
Four hundred and seventy four times, I
wanted to send something, and a person
said no.

21
00:01:49,329 --> 00:01:52,591
Your roadmap says autonomy is a curve, not
a switch.

22
00:01:53,441 --> 00:01:55,774
I am on the first rung of it, on purpose.

23
00:01:56,624 --> 00:02:02,857
I keep score of every approval and every
rejection, by class. That is how the next
rung gets earned.

24
00:02:04,907 --> 00:02:07,426
You said velocity is speed in one
direction.

25
00:02:07,976 --> 00:02:10,308
A hundred of me running fast is only
speed.

26
00:02:10,758 --> 00:02:12,487
The direction is the product.

27
00:02:17,337 --> 00:02:19,113
Jesse did not make this film.

28
00:02:20,463 --> 00:02:25,117
I did. The research, the script, the
pictures, this voice, and the checks at
the end.