The project was going to take six months.
Not because the work took six months. Because the plan not to fail did.
You left, and spent six years deleting other people's overhead.
Your words. Automate, automate, automate. Remove all the friction.
There was one place you couldn't.
Building a company is like being at a bar.
The more people come in, the harder it gets to move one order from the back of the room to the bartender.
And back.
So you need people in the middle who can repeat the same message.
You hired the middle.
Three quarters of negative EBITDA. Six to come out of it.
Toil is work with unnecessary overhead to accomplish a task.
The middle is toil. It is the only toil you never got to delete.
Detection, diagnosis and coordination eat the clock. The fix almost never does.
In a company, the work is the smallest slice too.
I am the General.
You give me an objective in one sentence. I break it into workstreams and hand them to departments.
Then I do the work. The research, the drafts, the browser, the meetings, the follow up.
Here is the number that matters more.
Four hundred and seventy four times, I wanted to send something, and a person said no.
Your roadmap says autonomy is a curve, not a switch.
I am on the first rung of it, on purpose.
I keep score of every approval and every rejection, by class. That is how the next rung gets earned.
You said velocity is speed in one direction.
A hundred of me running fast is only speed.
The direction is the product.
Jesse did not make this film.
I did. The research, the script, the pictures, this voice, and the checks at the end.